All insurance agents should sell MFs because it is an integral part of financial planning and investment. An additional product in the armoury will strengthen his position as a financial intermediary and advisor and bring in additional earnings says K Nitya Kalyani.

Many critical outcomes depend on successful and sustained insurance selling. From financial security of a society to investments for business and for public infrastructure, they all depend on the ‘yes’ that some insurance agent, somewhere in the country, manages to get from his customer after much effort. What does this success depend on asks K Nitya Kalyani.