Distribution is for cakes of soap and biscuits. Not insurance. It is not distributed. I only wish it could be!
And that brings me to another word I want to dwell upon. Selling.
Insurance is sold. It is gut wrenching, leg working, throat drying, soaking-in-the-rain, drying-in-the-sun, humiliating, frightening, depressing selling.
It is also exhilarating, satisfying, life-touching and soul-uplifting selling.

Royal Sundaram Alliance Insurance Company’s Bengaluru Branch was conferred with the best branch award during the recently held regional business conference as it is the largest premium generating branch of the company. A grand award ceremony was also conducted in which 16 top performing agents were recognised with glittering trophies and certificates. The agents were [...]

Bhartiya Samruddhi Finance Ltd (BSFL,) a microfinance institution, and flagship company of the BASIX Group, along with its insurance partner Royal Sundaram Alliance Insurance Company(RSA) settled insurance claims of over Rs 51 lakh of its customers who were victims of the recent floods in Kurnool district of Andhra Pradesh and Bellary and Raichur districts of [...]

As part of its strategy to scale up its reach and presence in the Tier II and III cities across the country, Royal Sundaram Alliance Insurance Company has announced the opening of two new branches at the Union Territory of Puducherry and at Karimnagar in Andhra Pradesh, according to a press release. Mr Ajay Bimbhet [...]

Royal Sundaram Alliance Insurance Company has inaugurated its new office in Orissa’s state capital, Bhubaneshwar, according to a press release from the company. The move is to facilitate servicing of the increased volumes of business and provide better services. The new office at Amrita Arcade, 3rd Floor, CRP Square, is centrally located and more spacious [...]

Royal Sundaram Alliance Insurance Company has received an extension of the ISO 9000:2000 certification for Health and Accident claims for another year, according to a company press release. The quality management standard requires registered companies to measure customer satisfaction based on guidelines on the conduct of a professional customer satisfaction survey consistent with the requirements [...]

Royal Sundaram Alliance Insurance Company has introduced the online car insurance facility to buy or renew insurance, according to a press release from the company.  The key feature of ‘InstaBuy’ is round the clock purchase from the comfort of home, office or even while travelling. It is fast, convenient and secure and requires no paperwork. [...]

General insurance companies Royal Sundaram Alliance insurance company and Bharti AXA General Insurance company will soon be looking at new criteria while insuring vehicles, according to press reports. Age, profession, gender of the driver, colour and model of the car and performance of the vehicle in the market also attract additional discounts. These parameters will [...]

Royal Sundaram Alliance Insurance Company has announced the launch of ‘Family Health Insurance Online’ for buying Health insurance policies online for the entire family. Customers can log on to the ‘InstaBuy’ facility and get immediate coverage for themselves and their spouse, dependent children and dependent parents under a single sum insured. The entry age band [...]

Royal Sundaram Alliance Insurance Company will now accept online credit payments of new and renewal premium. American Express cards holders, in addition to Citibank card holders, can now buy or renew policies from the company online. The company has implemented the security protocol, ‘Verified by Visa’ on its transaction portal for credit and debit card [...]