We have just gone past the one-third mark of the busiest season for selling insurance, the last quarter of the financial year that ends with the tax deadline of March 31. Only February and March are left to show your capability once again. All the best from all of us here at Premium!
Last month we saw how, although by and large people want to choose rationally, most of the time they end-up choosing emotionally. Now let us see what higher emotional pulls we can trigger to turn their minds to buying Life insurance.
A brand new year has begun, and it is fresh with hope and challenges.
During the year 2010 the fear of the downturn and loss of earnings has been destroyed and there is a feeling of new hope says K Nitya Kalyani.
Life insurance and General insurance are two very different businesses. Yet, the two are tied together
permanently in the minds of the customer! For this very reason insurance agents should sell both Life
and General insurance, says K Nitya Kalyani. Even for sound business reasons, they should pay equal
attention to both as a matter of Business Strategy, in order to grow their agency practice, in order to
widen their client base and retain their clients and in order to serve the clients needs better.
Million Dollar Round Table – Membership Coordination Committee (MDRT – MCC) Hyderabad and Secunderabad Area along with Life Insurance Agents Federation of India – South Central Zonal Committee held ‘MDRT Day’ celebrations at Hyderabad on December 1, 2010. The seminar theme was “Access to Power” to motivate the participants to reach MDRT and its higher [...]
Tariffs and cross-subsidy of premium went hand in hand. While the ‘negative’ effects of detariffing were that Fire premium rates crashed and Motor premiums were negotiable, Health insurance was revived, says K Nitya Kalyani, recapturing the time when, 4 years ago, the General insurance business was detariffed in India.
Distribution is for cakes of soap and biscuits. Not insurance. It is not distributed. I only wish it could be!
And that brings me to another word I want to dwell upon. Selling.
Insurance is sold. It is gut wrenching, leg working, throat drying, soaking-in-the-rain, drying-in-the-sun, humiliating, frightening, depressing selling.
It is also exhilarating, satisfying, life-touching and soul-uplifting selling.
Four years ago, the Indian General insurance industry was on the brink of a huge change that is affecting them in many ways yet. Detariffing, or removal of price controls on various classes of General insurance business, was brought in from January 1, 2007. Each company was free to quote its own premium rates for [...]
The last ten years have thrown a series of challenges at the Indian insurance agent who feared that competition would kill his livelihood. Nothing like that happened. Yet, change is very fast paced even today, and K Nitya Kalyani brings you the first part of a new series on Business Strategy to thrive in a new era of competition and challenges.
Team FirstStep Solutions In the previous instalment of insurance++ (Mutual Funds: The Best Options, Premium, September, 2010, page 34) we saw that a mutual fund investor had three options: ? Dividend Payout Option ? Dividend Reinvestment Option ? Growth Option We also saw how Growth Option would be useful to most investors. Why Dividend Reinvestment [...]
