Life insurance and General insurance are two very different businesses. Yet, the two are tied together

permanently in the minds of the customer! For this very reason insurance agents should sell both Life

and General insurance, says K Nitya Kalyani. Even for sound business reasons, they should pay equal

attention to both as a matter of Business Strategy, in order to grow their agency practice, in order to

widen their client base and retain their clients and in order to serve the clients needs better.

Distribution is for cakes of soap and biscuits. Not insurance. It is not distributed. I only wish it could be!
And that brings me to another word I want to dwell upon. Selling.
Insurance is sold. It is gut wrenching, leg working, throat drying, soaking-in-the-rain, drying-in-the-sun, humiliating, frightening, depressing selling.
It is also exhilarating, satisfying, life-touching and soul-uplifting selling.

In this article, Gopinath deals with the pain of rejections that agents face. He tells agents that it is lack of experience on the part of the prospects about what they are missing by saying ‘No’ and the agent should only persist using a friendly vocabulary and not use selling techniques.

All of us face risks in our daily life. Risks or accidents cannot be avoided. But financial loss due to such risks and accidents can be avoided to a large extent through insurance coverage.

Health premium grows 23 per cent to Rs 6,090.38 crore in April 2008 to March 2009 from Rs 4,960.09 crore during the same period in 2007-08.

Individual Non-Single Premium policies contribute 51 per cent of total premium in the period April 2008 to March 2009 compared to 53 per cent in the same period in 2007-08.

Top LIC agent Mr Ravi Jethani talks about customer service and giving sound advice being the primary role of a good agent!

Select Highlights from IRDA Annual Report 2007-08 detailing the happenings in the industry. Read the highlights pertaining to agents and other intermediaries as well as about customer service parameters.

Ms Latha Mangai, a top earning LIC agent shares her experiences about her poorest of the poor clients whose lives are transformed by taking insurance cover

ICICI Pru Wealth Advantage ICICI Prudential Life Insurance Company has launched Wealth Advantage, a single premium unit linked insurance policy (ULIP), said a press release from the company. With this policy, policyholders can invest a lump sum amount in the company’s money market fund and transfer a pre-defined amount every month into any one of [...]