The view that marketing or selling is misrepresentation is a widespread one. It is a burden that the profession has to bear and its members have to overcome before they meet with success.
However, the customer has rights. The law has to guarantee and protect them. And the Government has to help uphold them.
In fact, only if this entire system works to the satisfaction of the customer will it be sustainable. And only then can the seller, sell, says K Nitya Kalyani in this instalment of the Sales Skills series.

In April 2007, Indian General insurance business was taken off the tariff, the price list for many types of General insurance which had been statutory for decades. Some tariffs were very high – for Fire insurance – for example. Others were too low – like Motor insurance, especially Motor Third Party Liability. This led to [...]

Insurance Regulatory and Development Authority (IRDA) is expected to allow banks to sell insurance policies of more than one company, according to media reports. At present the banks are allowed to be distributors of just one company. The committee set up by IRDA is giving final touches to its report, an IRDA official was quoted [...]

The State-owned United India Insurance Company (UIIC) and the Tuticorin-based Tamilnad Mercantile Bank (TMB) with 215 computerised and networked branches have entered into an agreement to sell the latter’s insurance policies, according to media reports. UIIC has a countrywide network of 1,400 branches and 17,000 employees. The State-owned United India Insurance Company (UIIC) and the [...]

Mr Deepak Sood, Managing Director and Chief Executive Officer Future, Generali India Insurance Company, a recent entrant into the General insurance industry, talks to Premium on changes in the market, rate correction and about his company among other issues.