You may have the same skills set as the next person but why is he successful and you remain whining and pining at the bottom of the rung? Mr Gopi Santhanam lists out to you the nine reasons why!
In the March 2012 issue of Premium (Value Add Marketing, Page 40, ‘An ACER up your Sleeve’), you were exposed to the concept of ACER. However, that was more from the point of view of evaluating the client in terms of investment potential and needs. As suggested in that piece, ACER was initially structured as [...]
Even the most ‘trivial’ of client behaviour could tell you a lot about his abilities, fears and preferences. And these may not fit the stereotypes. Mr Gopi Santhanam on how to understand your prospect/customer’s ‘tendencies’ in context and gain much from it!
Even as social networks open up new vistas of growth online, the agent needs to have a better understanding of a generation that is fickle in its loyalty to brands, says Mr Gopi Santhanam.
Read about the other advantages of taking the online route
to success.
To be inspired by role models is normal and good, but if you literally ape them you are asking for trouble. And there are other subtle distinctions to be drawn, says Mr Gopi Santhanam.
It is not enough to state your brand promise or position yourself right. Much of your brand equity derives from how well you communicate both in all your actions, says Mr Gopi Santhanam.
A service provider is not the product provider. And it’s about time insurance intermediaries leveraged themselves into brands in their own right, says Mr Gopi Santhanam.
Nothing succeeds like success. But wait, if you don’t keep a constant eye on the rear-view mirror you may well be riding your super-luxury car into a ditch. And the view from that ditch? All the bridges that you burnt on the way, warns Mr Gopi Santhanam.
The role of the agent vis-à-vis the customer has changed dramatically, if not fundamentally. This is primarily because the client is no longer dependent, of necessity, on you for vital information, alerts Mr Gopi Santhanam.
The sheer diversity of financial products in the market these days should not let you lose sight of your core strength(s) and goals. Keep reinventing yourself, but without losing your moorings in these rough seas, advises Mr Gopi Santhanam.
