In the seventh part of his series on Target Marketing, Mr R Gopinath gets down to the brass-tacks of offering a finance plan for your customer. It’s all about specifics you can’t miss out on.

While trying to position yourself in your target market, you need to answer this question successfully: Your potential and present clients are overwhelmed with information: How to stand out in this flood? Mr R Gopinath has the answers.

In the fifth part of his series on Target Marketing, Mr R Gopinath cautions Life agents against making their ‘message’ to potential clients vague and shows how to position themselves as experts in a segment of their choice.

Just understand the retirement income needs of your customers and prospects, and you can create a very successful career selling pension policies, says R. Gopinath in the fourth part of his series on target marketing.

Once you zero in on the segment of prospects you want to do business with, you need to promote yourself as an expert in that market and fine-tune your approach to that segment’s specific needs, says R. Gopinath.