You can correctly position yourself in the market only after you learn to segment it. So you need to know more about that target segment before you take the next step. Mr R Gopinath tells you how.

Cinching a deal in the market place, more often than not, happens by default. The same can happen through a specifically designed marketing programme and that is what agents should wake up to, says Mr R. Gopinath.

The stock markets seem like choppy seas, but now is the time to stay cool. As advisors, you should know better than to be spooked and let your customers too take fright, advises
Mr R Gopinath.

With better attention to what you are doing at this very moment, you can dramatically change what you want to get (or be) in the future. Pick up some highly effective mental ‘mannerisms’ from
Mr R Gopinath to do just that!

Language apart, presenting a new product often takes some deft rhetorical foreplay. It’s less about the product than about the realities of the customers actual requirement. This month Mr R. Gopinath tells you how to go about presenting pension plans.

Communciation with your client in these times of short attention spans needs to be as ‘demonstrative’ as it is to-the-point. Using the right metaphors and examples can pull off the trick, says Mr R Gopinath.

It takes more than mere flaunting of statistics to convince your prospect about a product. Here are some homespun, but highly effective, ways to win over your clients, as explained by R. Gopinath!

Planning is the first step towards taking charge of your life, and without a plan you will be lost in the rough seas of your profession/business

Posing the right questions to clients and the way you do it makes all the difference says Mr R Gopinath.

A prospect’s frankly expressed doubts about your professional integrity should not stop you in your tracks. Rather, you must understand his genuine misgivings on your product and how he stands to benefit from it,