Bajaj campaign van
January 12th, 2010 | Category: News and Analysis, Product News | No Comments »
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Bajaj Allianz Life Insurance Company launched its innovative ‘Tax Campaign’ in 30 cities simultaneously in the first week of December, 2009, according to media reports. Based on the theme “Meet-Save-Smile”, High-tech ‘Tax Emergency Vans’ are set to travel across the cities to disseminate information on tax planning.
Company sources said along with on the spot advice at the van, there will sale of policies. A total of four vans would be employed for the road shows across the country. As the van enters a city it will be supported by activities like contests, publicity, one to one interaction with people and much more. Each van will carry ten persons.
There will also be TV and radio campaigns in the cities as part of the Tax Campaign.
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